Workshop on Experimentation in Milan

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Experimental Designs in Strategic Management Research

This SMS Conference Extension event took place at Bocconi University on September 23rd, 2016 and was designed to provide a discussion on the use and the benefits of experimental methodologies in strategic management research – an area that is most important for GOLDEN’s research activities. During the day the basis and prerequisites for experimental research in strategic management were discussed. Several papers on experimental research in strategy highlighted the opportunities and challenges of this type of experimental research settings. The presentation of the potential of the use of virtual reality technology in experimental research opened another important line of discussion.