GOLDEN: accelerating the transformation of business to sustainable enterprise
The overarching research question that guides the GOLDEN program is: How do companies learn to change towards more sustainable enterprise models? GOLDEN’s research is thus designed to identify and assess the factors that influence companies’ capacity to drive the transformational change processes that might lead them to embed sustainability principles deeply into their products, processes, systems, strategies, governance, culture, and the purpose/mission that motivates their existence and their members’ identity fit.
GOLDEN aims to tackle this question in the context of a global business-academia-institutions partnership and through the adoption of a large mix of methodologies, the most important of which is field experiments, designed in collaboration with companies, on specific change initiatives that innovate on a part of their existing business model. Field experiments offers a chance for companies to approach complex challenges together with experts in fields relevant in the context of sustainability.
GOLDEN’s cooperation with companies is based on the principle of “Engaged scholarship”. This refers to a mode of research where academics work in deep and sustained collaboration with managers and their stakeholders to create knowledge for mutual benefit. On top of these principles GOLDEN’s research effort is determined by its long-term nature, its global scope, the number of people and organizations involved, and the commitment to further the establishment of sustainability principles in business.
An introduction to GOLDEN